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FactFinder 12 Scientific Survey: Are You Ready for DTV? (February, 2009)

February 11, 2009

Geography Surveyed: Wichita-Hutchinson Plus DMA
Data Collected: 02/10/2009
Release Date: 02/10/2009 21:05 ET
Sponsor: KWCH-TV Wichita

1. Asked of 1100 Adults - Margin of Sampling Error for this question = ± 1%

Are you aware that most Kansas TV stations will switch from analog TV to digital TV on February 17?

  • 97% Yes
  • 8% No
  • 0% Not Sure

2. Asked of 1100 Adults - Margin of Sampling Error for this question = ± 1.8%

Are you ready for the switch?

  • 91% Yes
  • 8% No
  • 1% Not Sure

3. Asked of 1100 Adults - Margin of Sampling Error for this question = ± 2.9%

Do you own a DTV set?

  • 66% Yes
  • 32% No
  • 2% Not Sure

4. Asked of 378 who do not own HDTV - Margin of Sampling Error for this question = ± 3%

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Do you plan to buy a DTV set before the digital transition date?

  • 6% Yes
  • 91% No
  • 3% Not Sure

5. Asked of 1100 Adults - Margin of Sampling Error for this question = ± 2.6%

Do any of the TV sets in your home receive the TV signal from an antenna?

  • 23% Yes
  • 76% No
  • 1% Not Sure

6. Asked of 254 who receive signal from antenna - Margin of Sampling Error for this question = ± 6.3%

Thinking now just about the TV signal that comes through your antenna. Is it an analog signal only? A Digital signal only? Both analog and digital? Or, do you not know?

  • 48% Analog Only
  • 9% Digital Only
  • 28% Both Analog and Digital
  • 15% Not Sure

7. Asked of 254 who receive signal from antenna - Margin of Sampling Error for this question = ± 3.7%

Do you understand how the change from analog TV to digital TV will affect your TV reception?

  • 90% Yes
  • 8% No
  • 1% Not Sure

8. Asked of 254 who receive signal from antenna - Margin of Sampling Error for this question = ± 6.3%

Have you purchased a digital converter box for your analog TV sets?

  • 52% Yes
  • 47% No
  • 1% Not Sure

x

  Complete Interactive Crosstabs

i

  Statement of Methodology

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  ÃƒÆ’ƒÂ‚© 2009 SurveyUSA / Contractual Obligations

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