by Kim Hynes (WICHITA, Kan.)
The public lounge at the Intrust Bank Arena will be named after the House of Schwan. It will also received exclusive rights to sell domestic, light, import and specialty malt beverages.
The ten year agreement also allows the distribution company to put signage at specified locations and on the arena's website. The House of Schwan also contracted for use of a suite and loge box.
Other naming rights for the arena have been sold. Intrust Bank paid for the name of the arena, the concourse is named after Spirit Aerosystems and the plaza out front is named Cessna Plaza. Pepsi also signed an agreement to sell non-alcoholic beverages for ten years.