(Wichita, Kansas) — The NCAA has announced a new 14-year television, internet and wireless rights agreement with CBS Sports and Turner Broadcasting System, Inc. to present the Division I Men's Basketball Championship from 2011 through 2024.
Under the $10.8 billion dollar agreement, all March Madness games will be shown live across four national networks. First and second-round games will be shown nationally on CBS, TBS, TNT and truTV. CBS and Turner will then split coverage of the regional and semi-final games. CBS will provide coverage of the regional finals, as well as the Final Four including the National Championship Game through 2015.
Beginning in 2016, coverage of the regional finals will be split by CBS and Turner with the Final Four and the National Championship game alternating every year between the CBS Television Network and Turner's TBS.
Under the new rights agreement, NCAA March Madness on Demand, which provides live streaming video of the NCAA Division I Men's Basketball Championship, will continue to launch through NCAA.com and CBSSports.com. Turner also secured the rights for any Time Warner digital property. The player will be operated and developed by Turner and have enhanced digital rights allowing the NCAA to deliver content for multiple Turner and Time Warner platforms.
"This is an important day for intercollegiate athletics and the 400,000 student-athletes who compete in NCAA sports," said NCAA Interim President Jim Isch. "This agreement will provide on average more than $740 million annually to our conferences and member schools to help student-athletes in 23 sports learn and compete."