(WICHITA, Kan.) — Wichita's Riverfest is moving. Instead of taking place in May, as it has for years, the nine-day festival will run from June 3-11, 2011.
Organizers say cold temperatures, rain and storms hurt attendance this year. In order to minimize disruptions caused by weather, organizers are pushing next year's festival back a month.
"We believe this change will give families more opportunity to come enjoy the festival without the conflicts arising from school activities so prevalent during the month of May," Wichita Festivals Board Chairman Tim Richards said in a statement.
The weather's just one reason for the move. It decreased attendance numbers, and therefore cost cost the festival $200,000 this year.
"Mother Nature did us no favors this year during Riverfest," said River Festivals President and CEO Janet Wright Tuesday afternoon. This spring, Wichita's Riverfest felt less like a festival, and more like a river.