(DALLAS) — Three million dollars. That's the estimated cost for putting a 30-second ad on TV for this Sunday's Super Bowl XLV.
In the last decade companies have put down more than $1.6 billion for a spot during the big game. Is the investment worth it? Advertisers like Career Builder say it it is.
This year social networking will also be a big player. Many companies are using facebook and twitter to create interest in their ads.
Others are using YouTube to help stretch the millions of dollars spent beyond the game.