(WICHITA, Kan.) — Northwest DECA students Alex Wespi, Taryn Thomas and Broc Cramer were awarded first place in the Public Relations Project event at the International DECA Career Development Conference in Salt Lake City, Utah.
DECA is an organization that gives students an opportunity to apply classroom learning to the business word. The organization helps high school and college students for careers in marketing, finance, hospitality and management
The three member team put together a 30-page project and presentation on internet safety titled, “Wonder Who’s Watching.” The campaign teaches elementary students about the dangers of posting information online, telling students that phone numbers, addresses and pictures aren’t necessarily private and can be dangerous when used incorrectly on the internet. They also teach that what students post online is there forever.
The campaign included radio and television commercials, billboards, school presentations, social media, tip cards and radio and television interviews. Their campaign had a reach of over 9,000,000 exposures in the Wichita area market and it included a radio commercial by John Walsh, host of the showAmerica's Most Wanted.