On a 4th grade field trip, Chad Cross toured a television station and watched what happens behind the scenes to produce a live newscast. In awe of it all, he decided on his career that day.
Today, Chad is News Director at KWCH. “It was the ‘magic of TV’ that inspired me then. Now, it’s about the responsibility we have as journalists to ask questions, hold the powerful accountable and use our medium to make a difference in the community,” he said. “It’s also about our service to viewers, relaying vital information for their safety, especially when there’s severe weather in Kansas.”
Chad has been at KWCH since 2002, producing coverage of major events like the tornado that destroyed the town of Greensburg, the capture of Wichita’s “BTK” serial killer, and the Jayhawks’ 2008 national championship. He's proud of the award-winning news produced at KWCH, including national and regional Edward R. Murrow awards, 2011 Kansas Assoc. of Broadcasters' "Station of the Year" and a 2012 Emmy nomination for news excellence.