Political mailings popular in primary election

(WICHITA, Kan.) — We're just two weeks from the primary election and the campaign is in full gear. Candidates are making their final push to get your vote, which may be filling up your mail box.

If you are an active voter, chances are you've gotten a lot of the flyers in the mail recently.

"Mail, phone calls and all, door knockers," said Sedgwick County Voter Geraldine Washington.

While it may seem like voters have gotten more of a political push from candidates this year, experts say it's familiar territory for a primary.

"This kind of ground game with all the flyers and letters and all all the phone calls, all the one-on-one contacting, that's pretty common among primaries," said Friends University Political Science Professor Dr. Russell Arben Fox. "Its especially common in primaries where you have really tight ideologically driven contests."

Dr. Arben Fox says that's playing out in the republican primary between moderates and strong conservatives.

"You are going to have the sort of voters who really really care about that contest or that cause, so you can micro target your advertising," Dr. Arben Fox said.

Political mailings aren't cheap, they go out to thousands of voters and each one can cost between $0.22 and $0.48 cents to mail out, depending on the size. That price doesn't count printing costs.

Experts say mailings can be more effective than other forms of campaigning because voters can delete an email or block phone calls. But some voters we talked to disagree

"It doesn't sway my vote at least, I am already pretty well know which direction I want to look at things," said Sedgwick County Voter David Wolfe.

"No, it doesn't affect my vote at all," said Washington. "I know who I am going to vote for and no it doesn't influence me."

Both expect to see more mailings between now and election day.If you are an active voter, chances are you've gotten a lot of the flyers in the mail recently.