October 18, 2007
President and CEO of the National Association of Broadcasters David K. Rehr testified before the Senate Commerce Committee regarding the transition to Digital Television (DTV) this week. Rehr spoke to the committee about broadcasters' recent announcement of a $697-million consumer education campaign, and programs already underway such as NAB's DTV Speakers Bureau and Road Show. The campaign includes numerous tools broadcasters will use to reach nearly every household, garnering more than 98 billion impressions over the course of the campaign.
January 9, 2009
Geography Surveyed: Wichita-Hutchinson Plus DMA Data Collected: 01/08/2009 Release Date: 01/08/2009 21:15 ET Sponsor: KWCH-TV Wichita 1 Asked of 800 Adults Margin of Sampling Error for this question = ÃÆÃÆÃâÃâÃÆÃâÃâÃÂ± 3.5% Do you work full-time? 60% Yes 39% No 1% Not Sure 2 Asked of 484 who work full-time Margin of Sampling Error for this question = ÃÆÃÆÃâÃâÃÆÃâÃâÃÂ± 4.5% How concerned are you that you may lose your job?
October 31, 2008
by Sarah Kallail (WICHITA, Kans.) Wichita Mayor Carl Brewer has taped a video message about the upcoming switch to digital television. The official switch from analog to digital television will be February 17th, 2009. Mayor Brewer's message is now playing on City7, the City of Wichita's government channel. The video advises consumers on their three major options as the conversion approaches. Mayor Brewer says "First, you can purchase a digital-to-analog converter box for every analog television in your home.
December 4, 2007
From: TV Today: On Sunday, December 2, representatives from NAB and the National Black Church Initiative (NBCI) hosted a press conference to announce their partnership to educate Washington, D.C., residents about the digital television (DTV) transition. The press conference at Matthews Memorial Baptist Church in southeast Washington, D.C., is part of a widespread initiative to help local residents prepare for the February 17, 2009, switch to digital television. One hundred churches across Washington, D.C., received educational literature about the DTV transition and NAB staff members addressed the congregations of four churches in Wards 7 and 8. "I want to commend NAB and NBCI for taking the lead to educate our city's residents about the DTV transition," said Eric E. Richardson, director of the District of Columbia Office of Cable Television.
January 17, 2008
From: TVNEWSDAY, Jan. 17, 10:09 AM ET By Staff More than 40 percent of over-the-air households reject post-transition pay TV, instead preferring to receive free, over-the-air digital television by either purchasing a converter box or digital TV set, according to a recent Association of Public Television Stations (APTS) study. Roughly 43 percent of over-the-air households indicated they would buy a converter box or purchase a digital TV between now and when the transition takes effect Feb. 17, 2009, compared to 12 percent who would sign up for a cable or satellite service, the survey found.
April 21, 2008
by Joan Barrett Broadcasting is set to embark on a new era of growth as it helps lead viewers through next year's digital transition. That was the message this week from the President of the National Association of Broadcasters, David Rehr. In his opening address in Las Vegas, Rehr also said, "that there will be a renaissance of over the air viewing with crystal clear pictures, phenomenal sound and more channels and services. And it's free- the way TV should be. " Rehr is referring to the digital transition coming in February next year.
November 1, 2007
From the National Association of Broadcasters: Today, National Association of Broadcasters Television Board Second Vice Chair and President and CEO of Hearst-Argyle Television, Inc. David Barrett testified before the House Subcommittee on Telecommunications and the Internet on the status of the Digital Television (DTV) transition. Barrett testified before the subcommittee about two equally important aspects of the DTV transition for broadcasters: ensuring broadcasters are in a position to transmit a digital signal at the time of the analog cut-off and ensuring viewers are able to receive a digital signal on their television sets.
October 20, 2008
Over the last year, you've heard a lot about television's transition to digital. In less than four months, full-power broadcasters nationwide will be turning off their analog signals and broadcasting in digital only. The transition to digital television has brought a lot of confusion to a once simple task...turning on your TV and tuning in to watch your favorite shows. We've been introduced to all sorts of new terms and phrases as we move into the digital age. This month, KWCH-12 announced we will begin broadcasting Eyewitness News in High Definition.
May 20, 2008
The transition to digital television is just ten months away. You probably already know that your old analog television set will still work with a converter box, but if you want to get the most out of the new digital broadcasts, you'll need to get a digital TV. If you've shopped around for a new set, you've no doubt discovered that picking out the right TV isn't as easy as it once was. The good news is, you no longer have to worry about whether...